Partnerships

Official tours, checked by the people who know.

Some of our tours are made in official partnership with the museum itself, with the institution's own curators checking the facts and, often, the museum recommending the tour to its visitors. This page explains what an official partnership means, how it differs from the independent tours we also make, and — for museums — how to work with us to create a curator-checked audio tour of your own collection. We are always honest about which tours are official and which are independent, because that honesty is the whole basis of trust.

Partner vs independent

Two kinds of tour, never blurred.

We make tours two ways, and we never let one masquerade as the other. A partner tour is created in cooperation with the museum: we work with its curators, they check the facts and the interpretation, and the tour carries the institution's blessing — you will see it marked as an official partner tour in the app. An independent tour is one we research and make ourselves, of a site or collection open to the public, drawing on authoritative sources but without a formal tie to the institution. Both are made to the same careful standard and both are accurate; the difference is simply whether there is an official relationship behind it, and we always say which is which.

Why be so careful about this? Because some apps imply a museum endorses their tours when no such relationship exists, and that quiet dishonesty erodes trust in the whole idea. We would rather tell you plainly that a tour is independent — researched well, but not officially sanctioned — than claim a stamp we have not earned. When you download a partner tour, you can trust that the museum's own experts checked it; when you download an independent one, you can trust that we researched it properly and are not pretending otherwise. Fouad manages these relationships, and the partner tours are marked throughout the library.

A curator reviewing tour content with the studio

For museums

How a partnership works.

If you run a museum or heritage site and would like an official audio tour, here is how working with us goes.

We talk it through

You tell us about your collection and what you would like a tour to do, and we explain how we work and what a partnership involves. There is no cost or commitment to this conversation — it is simply how we decide together whether a tour makes sense.

We research & draft

Suzanne and the team research the collection and draft a tour script as a story. Your curators see the draft and check the facts and the interpretation, so the finished tour is both accurate and engaging.

We record & produce

Once the script is right, we narrate and produce it to our usual standard, in the languages agreed, and break it into the stops that match the route through your galleries.

It goes live, marked official

The finished tour publishes to the app marked as your official tour, and you are free to point your visitors to it. We keep it current as your displays change, with your curators in the loop.

Partnership questions

What museums ask.

What does a partnership cost the museum?

Arrangements vary by the size of the collection and the languages wanted, and we discuss them openly at the first conversation. Our aim is always a fair arrangement that gets a good tour into visitors' ears — get in touch through the contact page and Fouad will talk you through it.

Do our curators control the content?

Your curators check the facts and the interpretation, so nothing inaccurate goes out under your name. We bring the storytelling and the production; you bring the authority on your own collection. It is a genuine collaboration, not us dictating or you dictating.

Can a small museum partner with you?

Yes — we are keen to work with smaller and regional museums, not only the famous ones, because those are often the places most in need of a good audio guide and least able to make one alone. Tell us about your collection through the contact page.